(A Quick Guide to Spotting) Fake Abercrombie and Fitch…

July 1, 2009

I had this post up on my site as of almost a year ago, but due to some website issues over the summer, it miraculously disappeared, however with the power of Google cache (and remembering various things) I have resurrected it. Enjoy…

I recently had the lucky experience of purchasing a fake Abercrombie & Fitch polo shirt off of eBay. While not intending to buy a fake shirt, I did have my suspicions about buying A&F over eBay, though I have successfully bought some stuff before! Being a nice eBay citizen and everything, I thought that I should at least write an eBay guide as to how to spot fakes and the main differences between real shirts and fakes, but eBay has a rather odd (and in my opinion stupid) photo policy where they wouldn’t allow any of my Flickr photos to be linked to, so scrap that, I’m gonna post a guide on here and see if anyone finds it useful!

The purpose of this guide is to complement the other ‘How to spot fake Abercrombie clothes’ guides available on eBay by providing a photo comparison between a fake polo shirt (bought here on eBay), and a real one (bought in the A&F at The Grove in LA). The fake shirt in question is the Broadhead Trail polo shirt in grey, with “A & Fitch” written on it. For the purposes of this comparison I’m comparing it with a Broadhead Trail polo in Blue (saying “Abercrombie 92″), which I think is a fair enough comparison – so the only differences should be in the motif, the colour and the serial number. But this wasn’t necessarily true!

Firstly, I received this from the seller in a plastic bag, which is hardly A&F style presentation – so that doesn’t bode particularly well from the start. Once removed from the plastic, the feel of the shirt is very thin and definitely feels cheaper than a real A&F polo shirt. It also does not exhibit any of the ‘worn-in’ look of the real shirt, this is shown in a few pictures below. Look particularly at where the buttons are, this is clearly more worn on the blue (real) shirt.

ComparisonPresentation

Some of the other guides mention about the buttons being different and looking odd on the counterfeit shirts, and this, while subtle, is true! Notice the writing on the buttons and the placement of the writing on the buttons is different on each shirt. The real one has the ‘Abercrombie’ slightly away from the centre of the button, while the fake one does not! There is also a different font on the buttons, with the real buttons on the blue shirt appearing to have more bold writing on them! When looking at the side angle of the buttons, it is clear that they are different in that the fake one is obviously more of a two layer button and has a differently coloured underside.

Buttons
Buttons
Buttons

The sewn in label also exhibits the different fonts. Looking closely and comparing the two, the ‘Established 1892′ and the ‘Unparalleled In Quality’ differ between the two shirts, with the fake one being more blocky. The writing of the ‘Abercrombie & Fitch’ is also different between the two, though more subtly, look at the base of the letter ‘b’. The tags below the sewn in label stating the size are also different dimensions and say different things – pretty odd for the same range of clothing.

Real LabelFake Label
Real labelFake label

The ‘Muscle’ tag also exhibits the same font difference, but it is also a different tag, with the fake one being wider.

Comparison of 'muscle' labelsReal 'muscle' labelFake 'muscle' label

As I mentioned before, the fake one is clearly less worn in, this is shown further around the hem on the bottom of the shirt and around the cuff…

Collar detailCollar detail (fake)
Hem detail

The spare buttons are also worth mentioning in that there are two with the real shirt, and only one with the fake, and their placement in relation to the care instructions tag is different. The colour of the thread used to sew them in differs too, with the fake one having a thread that shows up on the outside of the shirt, while the blue (real) one does not.

Button comparisonButton (fake)Button (real)Button position comparison

The fit of the shirt is also worth mentioning as it obviously shows up as being fake when it does fit the same way. The cuffs are way too loose and long, and the shirt is generally too baggy. The collar, while having fairly thick material, is not thick enough to feel like the real Abercrombie shirt.

Size differencesSize differences

Finally, probably the most obvious difference is the incorrect tags and the tags just generally being odd. I was (and still am) pretty sure (actually I’m definitely sure) that this was a Polo shirt and not a short sleeve Henley, so then why does the tag say that this is a Henley? When I google the item number (24013206) I get an Abercrombie Henley, so it clearly isn’t the right tags. It also has the wrong price, it says $49.50, when this Polo shirt is actually $59.50. The thick ‘Abercrombie and Fitch’ tag is also obviously different too.

A difference maybe?What?
Tag (real)Tag (fake)
Spot the fake...Oh really?
Price label (fake)Price (real) $59.50

Anyway, it seems like I’ve gone into a fairly obscene amount of detail on this, but I just wanted to provide adequate photographic evidence of the kind of fake clothes available on eBay. If you have any questions, then please ask. Good luck on spotting fakes!

15 comments so far

  1. boris stark July 16, 2009 1:12 pm

    i bought s dress shirts on line (ebay) and im pretty sure they are “real” but i cant find anywhere to compare so i bought 2 from there online store (still waiting for them as i write this). could you tell me what to look for? also i bought jeans and a hoddie with zipper, and it came in a see through plastic bag. so i dont think the plastic bag can tell you if the product is fake!

  2. Mo July 18, 2009 11:11 am

    Hi Boris,

    The plastic bag may or may not be a sign of genuine Abercrombie – I just figured that most of the sellers on eBay selling ‘real’ shirts would have probably bought them from the store itself, as opposed to mail order, and so then why would they be in a clear plastic bag?They could also possibly smell of the Fierce cologne if they were shop bought.

    As for the dress shirts that you bought, check that all of the writing and logos and labels etc. look correct. There shouldn’t be any misprints or botched letters. If they have tags, then make sure that they correspond to the correct item and that the price and the product code (if you can check it) are correct. Obviously it will be easier to compare with the shirts that you bought at the official online store. In which case you can compare all of the buttons and other small details (e.g. zips should say A&F not A+F as some of the fake ones do…)

    Let me know how the comparison gets on.

    Thanks,

    Mo

  3. kate fitzgerald July 23, 2009 11:40 am

    I bought a A &F t shirt for my daughter but am now unsure as to whether or not it is the real thing. Where are A&F products made as on the supposed A&F label inside the shirt, it says made in Brazil!

    Any advice?

  4. ari lara August 24, 2009 4:17 am

    hey, kate, a & f products are made in countries all over the world,like, china, vietnam, brazil, mexico, india and more! i bought a couple of things from A&F and they all have a lot of different coutries on the tags. :)

  5. paulina September 9, 2009 6:07 pm

    hello:) I’m from Poland. I dont know too well English, so sorry for mistakes:) please let me know if this shirt is authentic? http://www.allegro.pl/show_item.php?item=726440877&msg=Tw%C3%B3j+e-mail+zosta%C5%82+wys%C5%82any.

  6. Mo September 9, 2009 6:28 pm

    @ Kate — I would have to agree with Ari in that A&F products could be made anywhere in the world and so it is not really a telltale sign as to whether an item is authentic or not.

    @ Paulina — After having a look at the item, it doesn’t seem to have a typical A&F thick cardboard tag, and it also isn’t in the Abercrombie online store at the moment (it may be an older item) and the seller has lots of designer items for sale (all new) which indicates to me that it is not authentic. Tho I can’t be 100% sure. Good luck.

    Mo

  7. Luiz September 9, 2009 7:40 pm

    Nice guide. Thanks for the information.
    Just one thing. I’m a brazilian and I’m living in Mexico right now. I’m almost 100% sure that there is no Abercrombie clothes made neither in Brazil nor in Mexico…I think all their production comes from south-east asia.

  8. Mo September 9, 2009 8:48 pm

    Luiz,

    That might be true, but the shirt that I’m wearing at the moment (an authentic one—I bought it in Edmonton) says ‘Made in Brazil’. But most of the other clothes that I have are from all over; Northern Mariana Islands, Peru, Vietnam, Macau. So I’m not really sure if origin of clothing is really a deciding point when spotting fakes… Perhaps there’s a list of factories somewhere to be found.

    Anyway, thanks for the info.

    Mo

  9. Luiz September 10, 2009 5:30 pm

    Hey Mo,
    Actually I didn’t have any concrete info about this, it was more like a general opinion based in what I knew about ‘sweatshops’ and in ‘Made in’ tags of Abercrombie clothes I have. Gosh, if it is so, they have factories all over the world…

    Good to know that, maybe I’ll try to discover where is their factory in Brazil and buy second-hand stuff, since it’s almost impossible to find Abercrombie over there and people at auction websites are so out of their mind.

    Anyway, thanks for info you too =)

    Back to spotting fake clothes, thanks, they is going to be really helpful from now on!

  10. jamy September 29, 2009 11:55 pm

    This is great! im just gutted i didnt find this sooner. i have just been seriously dooped and have no way of knowing how rubbish the jeans i’ve ordered are! fyi dont trust a site thats something like 7abercrombie.us or something. Yday paid 55 pounds for jeans from this site that looked stupidly legit!didnt recieve an e mail conformation so started to worry, and have found several forum where the same site has ripped others off!! was wondering if ne one had pics of fake abercromie jeans they recieved so i know what im in for??? Thank god for links like this, hopefully never hapen to me again now!!

  11. Nicole December 20, 2009 7:20 pm

    Hi, I bought an Abercrombie coat on eBay and everything feels like its good quality etc…I am just worried because the label on the inside says ‘small- made in china’ and the poppers that attach the fur to the hood don’t have any writting on them. Do you think it’s genuine? I asked the seller before buying and they confirmed it was, but I just don’t know…I paid £100 for it :-s

    Please get back to me if you can, Nicole

  12. Mo January 7, 2010 10:48 pm

    Heya,

    I’m not sure whether the poppers on the Abercrombie coats have writing on them (they could say A&F etc…) so I don’t know if it’s possible to verify its authenticity that way. However there are a few other ways like I mentioned. What about the seller on eBay, did they have a lot of Abercrombie items for sale? That wouldn’t be a good sign. Did the coat smell of Fierce (their cologne that’s sprayed in all of the stores) when it arrived? Did it come with a bag/receipt etc? Are the labels on the coat mis-spelled? Any of these little things can help determine authenticity.

    Also, I have a few newish Abercrombie things that are from China, so no need to worry about its country of origin as a deciding factor.

    Cheers,

    Mo

  13. Derek May 9, 2010 6:33 am

    Hello, i recently bought 1 shirt on e-bay and is not sure if it,s a real 1 or not. Based on the buttons u said, the real shirt it’s button will not have a different colour at the bottom as compare to the front? TKS!

  14. Anne June 8, 2010 12:29 pm
  15. Mo June 8, 2010 6:51 pm

    Yeah, I reckon it’s fake. First of all, the seller’s based in Hong Kong, and is selling many items on eBay, and some of the shirts that they’re selling are black. A colour that A&F doesn’t make shirts in…

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