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This article was written on 20 Jan 2011, and is filled under Design.

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Branding: Conundrum

Preliminary designs for the corporate branding of a new upscale nouvelle cuisine restaurant situated in the centre of Cambridge.

Client-wise, the aim of the branding is establish Conundrum as a fresh exciting new place to eat. A simple two-tonal design was preferred by the client, but with preference for a striking colour as the primary focus. The tails on the letters, particularly the C allow for a simplistic, yet recognisable, logo and is further expanded on throughout the branding.

In designing the branding, the main focus was on the simplicity, and establishing a modern, yet funky (and in some respects young and fresh) look. Archer (H&FJ) is used as the primary typeface, with a fair few of the weights being used throughout. Its clean cut elegance resounds well for this task, giving both the menu and the business cards a modern and classy vibe.

Conundrum Outdoor Sign

Conundrum Signage - The main sign, prominently displaying the logo.


Conundrum Alt Outdoor Sign

Conundrum Alternative Signage - Similar, but more in depth signage to be displayed in the foyer.


Conundrum Menu

Conundrum Menu - An example menu from the restaurant.


Conundrum Business Cards

Conundrum Business Cards


Conundrum Napkin Graphic

Conundrum Napkin Graphic

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