MoHoyt.com

So I had a great day today, one of those days where I get a chance to catch up with myself, and get down to some reading. Getting a better understanding of life (mainly other people’s)…

So I managed to finish off both Delivering Happiness (Hsieh), the book on Zappos, and Let My People Go Surfing (Chouniard), that on Patagonia. Don’t I just love corporate autobiographies? I also made a sizeable dent in The Checklist Manifesto (Gawande) and Walden (Thoreau) (just to read something different).

Well after outlining the list of books to read/the ones I’m currently attempting to get time to read, I managed to finish Onward, Howard Schultz’s (of Starbucks fame) second book.

So my recent readings on my Kindle, and my plans for future readings on my Kindle have all currently been strangely in the topic of business-like/entrepreneurial books. Many of them autobiographical in the sense of the business being talked/written about. I find these fascinating, mainly for the inspiration and enthusiasm that they ignite in me. I figured I should probably compile a list at some point of the ones that I’ve read, and how great they are, and the ones that I’m yet to read and so on, just to keep a record of sorts. If you think of any obvious titles that might be missing, then let me know. I’m always eager to discover new reads.

Mackeeper, everyone’s favourite sketchy and trojan-esque piece of Mac software malware, has had a little branding update. And a little branding fail at the same time. As I’m sure I’ve pointed out before, their advertising is sketch to say the least, even at the level of rebranding what they do at every possible juncture, just so you get fooled again (ladies and gentlemen, take advice from The Who here please) into trying it.

Well my few posts on MacKeeper, its issues and its overall invasiveness have sparked some traffic, and as a result of this I received an interesting email from the Zeobit (the developers of MacKeeper) PR manager. Aside from PR from such a place being a difficult job (the amount of (perhaps rightfully) negative criticism that MacKeeper is getting is HIGH!), the letter is ever so terribly written. See for yourself…

Following on from my previous post in which I highlighted the interesting and fairly invasive methods that MacKeeper uses to advertise, I figure I’d touch upon it some more. The main reason that I thought I should come back to this was the fact that the ads MacKeeper is using are changing. Before, and especially with the invasive style ads, the main focus of the advertising was that “this is a recommended download to clean and ‘fix’ your Mac”. Really preying on the MacDefender malware going around these days, and at the end of the day making end users all the more cautious.

So you may, or even may not, have heard of a Mac software cleanup/antivirus/antislow program called MacKeeper. It markets itself on Google as:

Ensure your Mac’s top performance with MacKeeper – an award-winning system utility for Mac that offers a completely new approach to system care.

Judging by their advertising, which if you haven’t seen it, is just overly invasive, and presented in such a way that a certain type of tinned meat [[spam]] comes to mind as soon as you see it, you’d think they’re not legit

Well I’m getting through my exams slowly. 4/10 done. They’ll be over on Thursday week. Literally cannot wait. The freedom will be amazing!

Meanwhile, I’ve been thinking up a few things to do when I finish, or even start preparing now. I’ve bought some Ilford HP5+ film for my Olympus, which I’m intending on developing and processing myself. We’ll see how that goes…

Amazon.com’s recent Kindle announcement on the new reduced (or perhaps enhanced) version of the Kindle with Special Offers is very interesting indeed. It’s almost as if Amazon has finally awoken to the unbelievable advertising potential they have with Kindle.

Yesterday, Yo! Sushi launched a little campaign to get their name out on Facebook and become a lot more popular in the space of a day. Unlike traditional marketing campaigns where one pays so much for advertising and placement etc, this one was based entirely around Facebook.