How to ruin an app…

This could alternatively be titled ‘How can iOS and AppStore design ruin perfectly good apps’. I feel bad about writing this, but I’m writing this for a reason, and frankly this is in a similar light to a lot of the new Skype for Mac criticism. The application in question here is Awaken, by Embraceware, what I considered to be the best of the alarm clock applications.

Branding: Conundrum

Conundrum Outdoor Sign

Preliminary designs for the corporate branding of a new upscale nouvelle cuisine restaurant situated in the centre of Cambridge.

Client-wise, the aim of the branding is establish Conundrum as a fresh exciting new place to eat. A simple two-tonal design was preferred by the client, but with preference for a striking colour as the primary focus…